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Strategic Storytelling: Engage & Persuade, with Michele Moreno

  • Tuesday, April 02, 2024
  • 12:00 PM - 12:45 PM
  • Zoom
  • 30

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 ISPI SoCal Presents

Strategic Storytelling: Engage & Persuade, with Michele Moreno


Michele Moreno

How do you set people's hearts on fire for your idea, product, or mission?  Tell a relevant and meaningful story!

Great stories delivered well can captivate, motivate, and engage employees, teams, and decision-makers.  Learn an easy way to craft a concise, strategic story that puts meaning behind your metrics and leads to a desired outcome.


    Session Description

    In this hands-on workshop you'll walk away with:

    • The "One Minute Business Story" framework to create stories that unite others around your ideas and mission 
    • A way to strategically engineer stories to guide your audience to a specific action
    • A new way to influence key stakeholders with short strategic stories

    The One Minute Business Story framework is applicable in numerous business situations.  To optimize this session for your benefit, bring with you a real-life professional challenge or problem that you solved with great results.


    About the Speaker

    Stanford educated, ICF certified & Forbes Council Contributor Michele Moreno wants to ignite communication excellence at your organization as an executive coach, workshop facilitator or speaker.

    With award-winning success (for a 5/5 rating in communication coaching), she offers expertise in: Leadership Communication, Persuasion & Influence, Conflict Resolution, Public Speaking, EQ, Psychological Safety & more. Her “One Minute Business Story” helps you light people’s hearts on fire for your ideas & initiatives. 

    With the advent of AI, human creativity and influence are the new business differentiators. Move people toward your vision with enhanced powers of communication through Michele’s engaging programs.


    #PerformanceImprovement #L&DandInstructionalDesign #ISPISoCal #Storytelling

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